We're having very similar thoughts. If we don't get real about how consumers actually behave (vs how we think they behave or even what they say they want), we'll never create a product that is a true breakout.
This was SUCH an amazing write up!! Finally a fashion person who has developed technology that understands that fashion consumer adoption is incredibly nuanced. I actually think advancements in how we connect with creators, which customers trust and feel authentic is where a lot of innovation will happen!
We're having very similar thoughts. If we don't get real about how consumers actually behave (vs how we think they behave or even what they say they want), we'll never create a product that is a true breakout.
This was SUCH an amazing write up!! Finally a fashion person who has developed technology that understands that fashion consumer adoption is incredibly nuanced. I actually think advancements in how we connect with creators, which customers trust and feel authentic is where a lot of innovation will happen!
Thanks lauren❤️